For Mac, iPhone to follow · Being built in the open
Every lead gets a next step.
Drey is a small CRM for people who win their own work. It keeps one next action on every opportunity, so nothing goes quiet without you deciding it should.
Buy it once. It stays yours.
A one-time purchase
Pay once and keep it. No subscription, no seats, no renewal date.
Local only
No server and no account. Your clients, notes and figures live on your devices, never on mine.
Just you, on your Mac and iPhone
It syncs between them through your own iCloud, and that's it. The iPhone app comes after the Mac.
Why I'm building it
I run a small web studio. New work comes from search, referrals and people I already know, and I've been tracking it in a to-do app and my inbox. That works, until a quote goes quiet and nothing tells me.
Big CRMs are built for sales teams. I wanted the opposite: one person, one Mac, and a clear answer to "what do I do next, and for whom?" So I'm making it, and writing up the build as I go.
One next action, always
Every live opportunity has exactly one thing you do next, with a date. You can't tick it off without setting the next one, or parking it on purpose.
Today is the whole job
Open it and see what's overdue and what's due. Do it, set the next thing, and the row moves on. Everything else is there when you need it.
Built for one
No seats, no team settings, no admin. It's for the person who finds the work and does it.
Claude can help. You approve.
Ask Claude to read the morning's mail and it proposes changes: a reply logged, a follow-up moved. Nothing changes until you say so.
Nothing is thrown away
Lost and gone-cold work is closed, not deleted. Every change is dated, so you can see where your work came from and why it went.
Plain numbers
What's in play, weighted by how close it is, and what's coming in each month. No scores, no win-rate guesses.
Build notes
Newest first. Next up: the rules underneath, tested before any screen exists.
It's called Drey
A drey is a squirrel’s nest. Squirrels store plenty and lose none, which is the job. I bought dreycrm.com and put this page up, so the build happens in the open from the start.
Finished the design pass
Eight screens, in light and dark, plus the rules they follow. The big one: every live opportunity has exactly one next action. You can’t tick something off without saying what happens next, or parking it on purpose.
Wrote the brief
I’ve been running my pipeline out of a to-do app and my inbox. It works, until something goes quiet and nothing tells me. So I wrote down what I actually need: who it’s with, where it stands, what it’s worth and what I do next.
Follow the build to hear when there's more.